Strategy

From brief to creative concept, our strategists have the midas touch when it comes to devising plans and actions that will resonate with the sports fan and drive results for our clients

Above The Line

  • Pioneering TV, radio and YouTube concepts
  • Award-winning production
  • Media purchasing and placement
Activations

  • Sports team signing sessions
  • On-the-ground activations
  • Sports event staff
Public Relations

  • Mix of traditional and experiential PR
  • Press release writing and dissemination
  • Brand appropriate media list creation
  • Publicity stunts and activations
  • Reporting with exposure clips and feedback
  • Ambassadors and media partnerships
  • Sponsorship management
Design

  • Sports campaign through-the-line design
  • Social media design
  • Web, microsite and app development front and back end design
  • Branding
  • Marketing collateral
  • Stationary development and design
Social Media

  • Development, design and management of social content
  • Social media campaigns or projects
  • Working across Facebook, Twitter, Instagram and Pinterest
  • Monthly reporting with feedback, figures and learnings

Our Recent Successes

The Brandnew Sport division excels in cutting-edge, award-winning campaigns that generate maximum hype, media exposure, ticket sales, sponsorship ROI and leveraging across all sports disciplines and brands.

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Viva Gym Case Study

// THROUGH THE LINE

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BoxChamp

// CI & WEB DEVELOPMENT

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Springbok Bus Design

// DESIGN

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Café Caprice & Aperol Beach Volleyball

// EVENT

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Reebok

// PR

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SARU Springbok Shirtless Campaign

// THROUGH THE LINE

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Cell C Nelson Mandela Bay Sevens

// THROUGH THE LINE

“We have little desire to see our name in lights. We get our thrills from seeing yours screamed from the mountain tops.”

Get in touch with our Sport division